About pink frog

About me

With over 20 years of experience in the automotive sector, ranging from the precision of mechanical engineering to the demanding world of international product marketing, I have learned that the most powerful engine in any business is a clear story.

I founded pink frog to help founders, CEOs, and business leaders bring strategic clarity to their positioning and translate it into storytelling that is impossible to ignore.

My Automotive Background

My career at Ford Motor Company moved from mechanical engineering into international product marketing, from building complex systems to explaining them across dozens of markets and languages. That experience shaped my approach to strategic communication: clarity is not a creative skill. It is a strategic discipline that starts long before the first message is written.

My Methodology

My work follows three connected phases: Strategic Clarity, Narrative Development, and Communication Assets. I start by defining who the right customer is and sharpening the positioning. Then I build the storytelling foundation: the central idea, the narrative structure, and the pitch. Then I build the materials to take it to market. Always directly with the founder, startup CEO, or business leader.

Certifications

Persuasive Communication — MIT

A certificate in Persuasive Communication from the Massachusetts Institute of Technology, covering the science of how people process information and make decisions. The program explores the psychology of influence, rhetorical frameworks, and the principles of message design that drive effective business communication. Core insights from this program shape how Pink Frog approaches strategic messaging for founders and business leaders.

Storytelling for Influence — IDEO U

A certificate in Storytelling for Influence from IDEO U, taught by narrative designer Jenn Maer. The program focuses on how to build stories that change minds: how to find the central idea, create tension that pulls an audience forward, and land a message that resonates. Applied directly to how Pink Frog helps founders and CEOs translate strategy into stories their customers and investors actually care about.

B.Eng. in Industrial Engineering

A Bachelor of Engineering in Industrial Engineering, combining technical systems thinking with business economics. Industrial Engineering develops the ability to identify where complexity hides and how to structure solutions that are both precise and clear. That analytical foundation underpins everything at Pink Frog: bringing strategic clarity to businesses that need to think more precisely before they communicate more effectively.